Sunday 13 March 2011

PR Campaigns in Japan


Marc Jacobs Opens New Store In Tokyo


On December 4th 2010 Marc Jacobs opened up a store in Aoyama Tokyo and combined the opening event with his skin cancer charity campaign "Marc by Marc Jacobs Nude Photo Charity. Japenese fashion Icon, talent and model Rinka took her clothes off and became the first Asian Celebrity to participate in the campaign.


Rinka feature on Marc's infamous T-shirts with the slogan "protect the skin you're in" which were only available to buy in Aoyama. Many other celebrities such as Naomi Campbell and Dita von Teese have taken their clothes clothes off for the campaign, and the entire list of people who have done so features on the back of the T-shirts saying "Thank You For Getting Nude."


http://www.tokyohive.com/2010/11/rinka-goes-nude-for-marc-jacobs-skin-cancer-charity-campaign/

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