JAPAN
- 90% of households in Japan have internet access.
- Japan has the third largest economy in the world.
- Most internet access is conducted by mobile phones.
- 45 million people use social networking services.
- In Japan global PR firms should communicate clearly in Japanese and focus on benefits.
- The Nihon Keizai Shimbun ("The Nekkei") is a business daily newspaper with 3million readers and it has the largest circulation of any business daily in the world. Placing stories into this publication requires fresh information, creativity and sound tactics.
- Japanese reporters appreciate face to face meetings rather than over the phone. While this is often attributed to Japanese culture which is said to value for formal, personalized relationships, it is also true that reporters like to meet in person simply because they can, as most of them work in Tokyo.
- Japanese editors and publishers do not want to read their stories in competitive publications.
- The majority of Japanese reporters want to get their information in their native tongue - This includes press releases, emails, phone calls etc.
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